I’ve worked with Bruce Daly for close on 20 years, on one publication or another. He was the art director brought in to revamp GH magazine, later HQ magazine, for Australian Consolidated Press, where I was deputy editor and later editor. When I left to become editor of Good Weekend, the Saturday colour magazine in The Sydney Morning Herald and The Age, I lured Bruce back there to work as art director. The magazine was to be re-launched in its current large format and I knew Bruce was the man to bring a fresh and inventive approach. 

Bruce combines a classy artistic talent and good judgement with a sharp intelligence and wit, an extremely useful, and rare, combination in an art director. He understands text, not just graphically but also its meaning and intention, and that shows in his approach – whether he’s handling journalism, books covers, illustrations, annual reports, promotional material, etc. Importantly, he always has the audience or consumer in mind, making work accessible as well as aesthetically pleasing. 

He tends to be rather modest about his own abilities, so this reference is my suggestion. I wouldn’t hesitate to recommend him

Fenella Souter
Senior writer Good Weekend Magazine